So it seems like YouTube Shorts is really paying off for creators as TikTok faces a possible US ban. YouTube said their short video platform YouTube Shorts is racking up over 70 billion daily views now! Even better, over a quarter of the channels in their partner program are making money from YouTube Shorts through ads.
This is perfect timing too cause TikTok just said their creator fund, which pays video makers, increased over 250% in the last six months. But YouTube Shorts has had a monetization program for over a year now. Originally you needed 1k subscribers and 4k hours watched to qualify, but for YouTube Shorts creators only needed 1k subs and 10 million views in 90 days to start getting a cut of the ad money from their shorts videos.
Turns out YouTube Shorts is helping creators make money in other ways too through the partner program. Over 80% of partners profiting from YouTube Shorts also earn cash from long videos, fan funding, YouTube Premium and other sources. So YouTube Shorts isn't just a standalone money maker for most, but part of their larger online business.
YouTube's partner program has over 3 million global creators in total now! Best of all, they've paid out a massive $70 billion to video makers and companies over the past 3 years. That's more than any other platform according to YouTube. Looks like YouTube Shorts is a real winner for those chasing the creator dollar!
YouTube Shorts Monetization Tips and Trick
Alright creative peeps, here are some of my favorite YouTube Shorts monetization tips and tricks to maximize that ad revenue:
First things first, always be tagging your shorts videos with relevant hashtags like #shorts #youtubeshorts and others related to your niche. Proper hashtags are clutch for discovery and helping those views climb higher.
Next, try experimenting with different intro/outro formats on your shorts. Sometimes a couple second brand bump can boost viewer attention and engagement rates. More viewer time means more chances for ads to roll.
Don't be afraid to directly ask viewers to like, comment and subscribe too. Engaged fans often stick around longer for your other YouTube Shorts. More retention is great for revenue.
Speak to the YouTube algorithm by consistently posting shorts multiple times a week. The more quality shorts content you produce, the more YouTube will push you in front of new eyes.
You can also try remixing trending audio for a viralness boost. Make it your own though with new visuals. Tap into what's hot and getting people excited on Shorts.
Lastly don't limit yourself to just shorts - cross-promote to other social platforms. Extra exposure means extra potential viewers hopping over to YouTube to binge more shorts and ads.
If you implement some of these YouTube Shorts monetization tips, before you know it you'll be making that cha-ching with your creative clips.
How much YouTube pay for 1,000 views on Shorts?
So YouTube pays creators around 45% of the total ad revenue generated from views of their YouTube Shorts videos. Now ad revenue can vary a lot depending on things like your audience, video topic, and how engaged viewers are with ads.
In general though, most estimates say YouTube pays creators in the ballpark of $2 to $4 per thousand views on average. So if your Shorts video got 10,000 views, at the low end you could see around $20, and the high end maybe closer to $40. Not too shabby for less than a minute of video!
But remember, this is just an estimate - revenue could be more or less depending on your specific video and channel. The more viewers you get, the higher your CPM (cost per mille, or cost per 1000 views) tends to be too. Big creators can see CPMs twice as high or higher since they bring in more ad money for YouTube.
So the real goal with YouTube Shorts is to just keep pumping out entertaining short clips and build your subscriber base. More subs means your future Shorts videos will see higher views fast. Before you know it, you'll be making bank with those high view YouTube Shorts raking in the cash! Just stay consistent with your uploads and hashtag game for maximum reach.
How much YouTube Shorts pay for $1 million views?
First things first, YouTube pays creators around 45% of the total ad revenue generated from their Shorts videos. Now to estimate that revenue, most people say the average CPM (cost per 1000 views) on YouTube is about $3.
So with 1 million total views, that's 1000 CPMs right? Since there's 1000 views in a CPM. At the standard $3 rate per CPM, those 1000 CPMs would bring in $3000 total from ads.
But YouTube takes a cut too. Usually around 55% of ad money goes to YouTube, while creators get the remaining 45%.
So 45% of the estimated $3000 total ad revenue is 0.45 x $3000. And that works out to around $1350 bucks!
Now this is just an average estimate. Some creators could definitely make more or less depending how engage their audience is with ads. Big names often get higher CPMs too.
But either way, hitting 1 million views on a Short is no joke. And pulling in over a grand just by entertaining people for under a minute? Not a bad way to make a living if you can really blow up on YouTube Shorts!
Keep grinding with the uploads and watch that bank balance grow. Before you know it with dedication, you could be racking in the big YouTube Shorts money with views in the millions. Stay consistent and you've got this!
Conclusion
I think YouTube Shorts monetization has been a really cool addition for creators.
See, as someone who spends way too much time scrolling on social media, I love that I can now watch entertaining short clips without a major time commitment. It's perfect for when I've got like 2 minutes to kill.
At the same time, I know it can be tough for video creators to make a living, especially if they're just starting out. So I'm hyped that YouTube is helping short form content pays the bills now too through the partner program.
Monetizing shorts seems like a great way for new creators to test ideas out and start building an audience. And once they've got some fans, they can more easily transition people over to longer stuff or other revenue sources too.
Not to mention, it gives visual storytellers another format to experiment with and have fun with. Making quick hilarious 15-90 seconds clips is such a different creative challenge than longer productions.
Honestly the whole shorts monetizing concept just seems like a win-win for viewers and creators in my book. We get bite sized entertainment on the go, and talent gets supported for what they do best. As long as the quality stays high, I'm all for it!
At the end of the day, I think anything that helps the next generation of entertainers earn a living doing what they love is super dope. So in summary - big fan of YouTube Shorts monetization over here!